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About Laurina Cashin
QUALIFICATIONS
Marketing
Developed marketing strategy in line with corporate sales goals and supported sales representatives' efforts. Conceived of and wrote effective product literature including brochures, direct mail promotions and newsletters. Managed pre-press and production of bibliographies, selection services and promotional brochures and other promotional pieces. Handled regional and state level advertising plans. Redesigned annual catalogs for the school library market, and initiated book previews.
Sales
Nine years experience in sales to the public library market; 2 1/2 years to the school library market. Directed activities of four territory sales managers, which resulted in a sales increase of 27% in one year. Responsible for a 6% sales increase over previous year while directly managing over 60 accounts, in addition to in-house managerial responsibilities. Experienced in sales presentations to groups as well as negotiating discounts.
Collection Development
Fifteen years experience in the evaluation and selection of materials for children and young adults, including three years experience as a children's book buyer. Created new services for the public library market and enhanced existing ones. Well- respected in library community for knowledge and expertise.
Management
Experience in managing staffs in a wholesale environment. Consistently developed new procedures to increase efficiency of departments. Skilled in training others about children's book evaluation and the children's book publishing industry.
PROFESSIONAL CONTRIBUTIONS
- Member ALSC division of American Library Association
- Past member of YALSA, AASL and PLA divisions
- ALSC: 1997 Newbery Committee; Publications Committee 1994-96; National Reading Program Committee 1992-94
- Presenter at national ALA and PLA programs
- Board Member Educational Paperback Association 1994 - present. EPA President 1996-1998.
PROFESSIONAL EMPLOYMENT HISTORY
- Children's Library Services, Newport News, VA
Director of Marketing and Collection Development Services
- Brodart Company, Williamsport, PA
Marketing Manager/School Libraries
- Book Wholesalers Inc., Lexington, KY
Marketing Director and Head of Collection Development
- Yankee Book Peddler, Contoocook, NH
Continuations Manager, Bibliographer, Director of Sales & Marketing/Children's Book Division
EDUCATION
- Master of Education Degree in Guidance and Psychological Services, Springfield College, Springfield, MA
- Bachelor of Arts Degree, University of Massachusetts, Amherst, MA Major: English
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